EmailOctopus
Manage a small subscriber list and send compliant campaigns through a hosted provider
The core loop is buildable, but a dependable replacement becomes a real weekend or multi-day project. For EmailOctopus, manage a small subscriber list and send compliant campaigns through a hosted provider. The hard boundary is deliverability, templates, automations, landing pages, and customer support, plus deliverability, growth network, and integrations.
Build verification: not recorded. How we judge buildability
What you give up
- deliverability, templates, automations, landing pages, and customer support
- inbox-placement expertise
- advanced automations
- commerce integrations
- recommendation and ad networks
Why people still pay
People still pay for EmailOctopus because newsletter operators pay for inbox placement, growth mechanics, and operational confidence on publication day. The recurring cost buys DNS authentication, reputation, bounces, complaints, unsubscribe compliance, templates, queues, analytics, backups, and support, not just the visible interface.
Your build guide
The stack, security requirements, and agent rules for a focused replacement.
Before you start
- A verified sending domain, SES account with suitable sending access, DNS ownership and permission-based subscriber records. Provider charges and deliverability work remain.
- Implementation components: Next.js App Router and TypeScript for server-rendered pages and validated mutations. PostgreSQL with Drizzle migrations; Better Auth sessions for a small private workspace. React Email templates, an Amazon SES adapter and a bounded outbox worker with provider event ingestion.
- Scope boundary: deliverability, templates, automations, landing pages, and customer support; inbox-placement expertise
Use these project rules and optional skill references alongside the prompt. Review each skill before adding it to your agent; the AGENTS.md export includes the same guidance.
Optional external skill: supabase-postgres-best-practices — Review PostgreSQL schemas, queries, indexes, pooling, concurrency and row-level security. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission.
Optional external skill: web-design-guidelines — Review web interfaces for accessibility, keyboard focus, forms, navigation and interaction quality. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission.
Optional external skill: copywriting — Write landing pages and product copy grounded in the intended audience, product value and a clear next action. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission.
Project rule — data model: lists, subscribed contacts, tags, campaign revisions, recipient snapshots and SES event receipts
Project rule — preserve this invariant: An imported CSV cannot reactivate a suppressed address; each campaign recipient references the content revision that was actually sent.
Project rule — acceptance evidence: Import a previously unsubscribed contact and retain suppression; a bounced delivery appears once after callback replay.
Implementation plan
Phase 1
Scope and fixtures. Implement this bounded workflow: Import consented contacts with a review report, compose a compact newsletter, send a preview and dispatch a bounded campaign. Provide embeddable signup and unsubscribe pages plus delivery-status exports. Record prerequisites, select representative user-owned fixtures and document the unsupported features: deliverability, templates, automations, landing pages, and customer support; inbox-placement expertise
Phase 2
Durable model. Model lists, subscribed contacts, tags, campaign revisions, recipient snapshots and SES event receipts Add migrations or a versioned document format, explicit validation, stable IDs and a visible import-error report. Preserve this rule: An imported CSV cannot reactivate a suppressed address; each campaign recipient references the content revision that was actually sent.
Phase 3
Complete the first useful path. Implement the workflow's input, review and output interface, with clear controls and explicit empty/error states. Snapshot the campaign revision and recipient segment. Persist one delivery record per recipient, use provider-supported reconciliation after unknown outcomes, and pause on high failure rates.
Phase 4
Permissions and integration failure. Keep consent evidence and suppression records, validate signed delivery callbacks, and recheck unsubscribes and complaints immediately before every send. Request integration credentials and permissions only for the enabled feature; show a disconnected state instead of mock results.
Phase 5
Portable handoff. Export versioned JSON plus attachments and a readable CSV summary. Restore into a separate database and compare record IDs and attachment checksums before switching. Include setup, operating limits, fixture walkthrough and shutdown/restart instructions in the README.
Phase 6
Acceptance scenarios. Import a previously unsubscribed contact and retain suppression; a bounced delivery appears once after callback replay. Repeat the workflow after restart and with a denied permission or unavailable dependency; show recoverable failure rather than a success placeholder.
WORKING SLICE Import consented contacts with a review report, compose a compact newsletter, send a preview and dispatch a bounded campaign. Provide embeddable signup and unsubscribe pages plus delivery-status exports. Build this scoped EmailOctopus-inspired workflow with a documented data model and visible failure states. Architecture - Next.js App Router and TypeScript for server-rendered pages and validated mutations. - PostgreSQL with Drizzle migrations; Better Auth sessions for a small private workspace. - React Email templates, an Amazon SES adapter and a bounded outbox worker with provider event ingestion. Prerequisites and limits A verified sending domain, SES account with suitable sending access, DNS ownership and permission-based subscriber records. Provider charges and deliverability work remain. Outside this release: deliverability, templates, automations, landing pages, and customer support; inbox-placement expertise Data model and correctness lists, subscribed contacts, tags, campaign revisions, recipient snapshots and SES event receipts Invariant: An imported CSV cannot reactivate a suppressed address; each campaign recipient references the content revision that was actually sent. Snapshot the campaign revision and recipient segment. Persist one delivery record per recipient, use provider-supported reconciliation after unknown outcomes, and pause on high failure rates. Security and privacy Keep consent evidence and suppression records, validate signed delivery callbacks, and recheck unsubscribes and complaints immediately before every send. Recovery and export Export versioned JSON plus attachments and a readable CSV summary. Restore into a separate database and compare record IDs and attachment checksums before switching. Implementation order 1. Phase 1 — Scope and fixtures. Implement this bounded workflow: Import consented contacts with a review report, compose a compact newsletter, send a preview and dispatch a bounded campaign. Provide embeddable signup and unsubscribe pages plus delivery-status exports. Record prerequisites, select representative user-owned fixtures and document the unsupported features: deliverability, templates, automations, landing pages, and customer support; inbox-placement expertise 2. Phase 2 — Durable model. Model lists, subscribed contacts, tags, campaign revisions, recipient snapshots and SES event receipts Add migrations or a versioned document format, explicit validation, stable IDs and a visible import-error report. Preserve this rule: An imported CSV cannot reactivate a suppressed address; each campaign recipient references the content revision that was actually sent. 3. Phase 3 — Complete the first useful path. Implement the workflow's input, review and output interface, with clear controls and explicit empty/error states. Snapshot the campaign revision and recipient segment. Persist one delivery record per recipient, use provider-supported reconciliation after unknown outcomes, and pause on high failure rates. 4. Phase 4 — Permissions and integration failure. Keep consent evidence and suppression records, validate signed delivery callbacks, and recheck unsubscribes and complaints immediately before every send. Request integration credentials and permissions only for the enabled feature; show a disconnected state instead of mock results. 5. Phase 5 — Portable handoff. Export versioned JSON plus attachments and a readable CSV summary. Restore into a separate database and compare record IDs and attachment checksums before switching. Include setup, operating limits, fixture walkthrough and shutdown/restart instructions in the README. 6. Phase 6 — Acceptance scenarios. Import a previously unsubscribed contact and retain suppression; a bounced delivery appears once after callback replay. Repeat the workflow after restart and with a denied permission or unavailable dependency; show recoverable failure rather than a success placeholder. Acceptance Import a previously unsubscribed contact and retain suppression; a bounced delivery appears once after callback replay. Use real source data or clearly labeled fixtures. Explain unsupported input and provider failures; do not fabricate analytics, delivery receipts, accuracy claims or security guarantees. Optional agent guidance Optional external skill: [supabase-postgres-best-practices](https://github.com/supabase/agent-skills/blob/main/skills/supabase-postgres-best-practices/SKILL.md) — Review PostgreSQL schemas, queries, indexes, pooling, concurrency and row-level security. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission. Optional external skill: [web-design-guidelines](https://github.com/vercel-labs/agent-skills/blob/main/skills/web-design-guidelines/SKILL.md) — Review web interfaces for accessibility, keyboard focus, forms, navigation and interaction quality. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission. Optional external skill: [copywriting](https://github.com/coreyhaines31/marketingskills/blob/main/skills/copywriting/SKILL.md) — Write landing pages and product copy grounded in the intended audience, product value and a clear next action. Review its instructions and compatibility before use; it does not grant deployment, data-access or publication permission. Project rule — data model: lists, subscribed contacts, tags, campaign revisions, recipient snapshots and SES event receipts Project rule — preserve this invariant: An imported CSV cannot reactivate a suppressed address; each campaign recipient references the content revision that was actually sent. Project rule — acceptance evidence: Import a previously unsubscribed contact and retain suppression; a bounced delivery appears once after callback replay.
$ open in your agent (prompt prefilled, you press enter), copy the prompt or copy or download AGENTS.md
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Alternatives to building your own
all 6 free alternatives to EmailOctopus →· no votes, no pay-to-list · just what's real
EmailOctopus pricing
| plan | monthly | annual (per mo) | what you get |
|---|---|---|---|
| free | $0/workspace | $0/workspace | 2,500 subscribers, 10,000 emails/month, 30-day reporting, 1 landing page, 1 form, 1 user, EmailOctopus branding. |
| pro | — | $9/workspace | Starting tier shown with 10,000 emails/month; unlimited landing pages, forms and users; reports kept forever.Annual card showed $9/mo billed yearly; monthly dollar amount not exposed in crawled text. |
free tier$0; 2,500 subscribers, 10,000 emails/month, 1 landing page, 1 form, 1 user, 30-day reports, branding.
billingmonthly + annual; annual card shows $9/mo billed yearly and a yearly saving; monthly price not exposed in crawl
hidden costsPaid price scales by subscriber/send tier; Free plan keeps reports for only 30 days and includes EmailOctopus branding.
pricing sources checked 2026-08-10 · pricing source ↗
Questions about EmailOctopus
Can you build your own EmailOctopus with AI?
Partly. The core loop is buildable, but a dependable replacement becomes a real weekend or multi-day project. For EmailOctopus, manage a small subscriber list and send compliant campaigns through a hosted provider. The hard boundary is deliverability, templates, automations, landing pages, and customer support, plus deliverability, growth network, and integrations.
What does the EmailOctopus build prompt cover?
The prompt starts with this scope: Import consented contacts with a review report, compose a compact newsletter, send a preview and dispatch a bounded campaign. Provide embeddable signup and unsubscribe pages plus delivery-status exports. Full-product capabilities excluded from the comparison include: deliverability, templates, automations, landing pages, and customer support; inbox-placement expertise; advanced automations. Follow the implementation plan and its prerequisites before expanding the build.
How do I use the prompt, AGENTS.md and agent skills?
Start with the EmailOctopus prerequisites and stack, then copy the prompt into your coding agent. Save the project rules as AGENTS.md in the project root. Linked skills are optional packages or source instructions for specific tasks; review their current contents and install only those matching the chosen stack. A skill does not supply API credentials or verify the finished app.
How long will this EmailOctopus project take?
The catalogue estimate is multi-day for the limited scope. Setup, integration approvals, debugging, deployment and ongoing maintenance can add time. This is an estimate, not a delivery guarantee.
What would I give up by replacing EmailOctopus?
deliverability, templates, automations, landing pages, and customer support; inbox-placement expertise; advanced automations; commerce integrations; recommendation and ad networks. People still pay for EmailOctopus because newsletter operators pay for inbox placement, growth mechanics, and operational confidence on publication day. The recurring cost buys DNS authentication, reputation, bounces, complaints, unsubscribe compliance, templates, queues, analytics, backups, and support, not just the visible interface.
What price is this guide comparing against?
The recorded Starter plan is $9/mo (monthly), checked 2026-07-31. Check the linked pricing source before buying. Building your own also has hosting, API and maintenance costs; the recorded amount is not a guaranteed saving.
What can I use instead of building EmailOctopus?
listmonk: The lean self-hosted answer for lists and campaigns; setup is one compose file plus an SMTP account. Keila: A self-hosted list, forms and campaigns without contact caps; you supply deliverability. Brevo Free: A huge contact allowance with a tiny daily send pipe; suitable when low volume is literal. Compare all listed options at https://howtovibecodeit.dev/emailoctopus/alternatives. Check each option's license, hosting needs and feature limits.