Serpstat

Track selected keywords and import competitor research into a local project

NOT REALLY · consider alternatives
price $69/mosubscription / year $828estimated build time closest consolation build: one sittingreplaced by 0 people

A consolation build is possible, but the paid product's decisive value sits outside a solo rebuild. For Serpstat, track selected keywords and import competitor research into a local project. The hard boundary is proprietary search, backlink, advertising, and competitor datasets, plus proprietary web index and data acquisition.

Build verification: not recorded. How we judge buildability

What you give up

  • proprietary search, backlink, advertising, and competitor datasets
  • planet-scale crawl index
  • backlink graph
  • clickstream estimates
  • high-volume location-specific SERPs

Why people still pay

People still pay for Serpstat because customers pay for a continuously refreshed web-scale dataset whose collection cost dwarfs the dashboard around it. The recurring cost buys proxy and API costs, crawl freshness, geolocation, anti-bot rules, keyword normalization, storage, and data QA, not just the visible interface.

Your build guide

The stack, security requirements, and agent rules for a focused replacement.

Before you start

  • self-hosted server
  • PostgreSQL
  • approved search-data API or manual imports
  • scheduled worker
01
Use Python 3.12, FastAPI, PostgreSQL, Playwright, and a small React frontend.
02
Model sites, crawl pages, keyword snapshots, audit findings, and report dates; keep stable source IDs and timestamps.
03
Interface for this keyword research, backlinks and rank tracking workflow: a local web page with input, progress, review, and export views.
engineering roadmap

Implementation plan

1

Phase 1, architecture and data

Use Python 3.12, FastAPI, PostgreSQL, Playwright, and a small React frontend. Model sites, crawl pages, keyword snapshots, audit findings, and report dates; keep stable source IDs and timestamps.

2

Phase 2, implement

Create projects with domains, keywords, target country, language, device, and tags.

3

Phase 3, implement

Fetch rankings only through the configured compliant API and enforce a daily budget.

4

Phase 4, review and output

Store raw result snapshots and normalized positions so every chart is auditable. Add scheduled runs, failure alerts, CSV export, retention settings, and database backups.

5

Phase 5, recovery and acceptance

Add scheduled runs, failure alerts, CSV export, retention settings, and database backups. Verify this invariant with a saved fixture: A failed crawl retains its last dated snapshot; a report must not imply backlink or keyword coverage the input lacks. State the practical limit: proprietary search, backlink, advertising, and competitor datasets.

the pro prompt
Build me a focused keyword research, backlinks and rank tracking workflow for the personal core of Serpstat. Requirements:

- Use Python 3.12, FastAPI, PostgreSQL, Playwright, and a small React frontend. Model sites, crawl pages, keyword snapshots, audit findings, and report dates; keep stable source IDs and timestamps.
- Paid product context: Track selected keywords and import competitor research into a local project. Build only this DIY scope: Track a user-supplied keyword set, import competitor research into a local project, collect permitted search-result snapshots at low volume, and show trends without pretending to recreate a commercial web index.
- Create projects with domains, keywords, target country, language, device, and tags.
- Fetch rankings only through the configured compliant API and enforce a daily budget.
- Store raw result snapshots and normalized positions so every chart is auditable. Import backlink and keyword files from third-party tools without claiming independent coverage. Add scheduled runs, failure alerts, CSV export, retention settings, and database backups.
- Use a local web page with input, progress, review, and export views. Required input or access: self-hosted server; approved search-data API or manual imports.
- Recovery: Add scheduled runs, failure alerts, CSV export, retention settings, and database backups.
- Acceptance: with one labelled sample, show the input, saved intermediate state, and exported result; verify this invariant: A failed crawl retains its last dated snapshot; a report must not imply backlink or keyword coverage the input lacks.
- Out of scope: proprietary search, backlink, advertising, and competitor datasets; planet-scale crawl index. Keep this a personal, inspectable workflow.
- Include a README with setup, a sample input, required keys or permissions, data location, and the supported scope.

$ open in your agent (prompt prefilled, you press enter), copy the prompt or copy AGENTS.md · generated from this app's build plan

share on X ↗

Alternatives to building your own

OpenSEOTracks keywords and stores competitor domain research locally; DataForSEO supplies the facts and charges by the spoonful.11kjul 2026open source↗

no votes, no pay-to-list · just what's real

Serpstat pricing

planmonthlyannual (per mo)what you get
individual$69/workspace$50/workspace5 projects; 100 searches/day; 10,000 position checks; 30,000 audit pages; 50,000 export rows; 1 user.
team$129/workspace$100/workspaceUnlimited projects; 500 searches/day; 150,000 audit pages; 250,000 export rows; 3 users.
team x2—$169/workspace1,000 searches/day; 100,000 position checks; 300,000 audit pages; 500,000 export rows; 6 users; 400,000 API credits.Exact monthly price was not reliably exposed.
agency$499/workspace$410/workspace5,000 searches/day; 500,000 position checks; 1,500,000 audit pages; 2,500,000 export rows; 30 users.

free tierno free tier (7-day trial on Individual and Team only)

billingmonthly + annual (annual saves up to 27%); trials require a refundable $1 card verification and auto-renew unless cancelled

hidden costsTeam limits can be expanded through paid customization; public unit prices vary by selected capacity.

pricing sources checked 2026-08-14 · pricing source ↗

Questions about Serpstat

Can you build your own Serpstat with AI?

A full replacement is not the recommended project. A consolation build is possible, but the paid product's decisive value sits outside a solo rebuild. For Serpstat, track selected keywords and import competitor research into a local project. The hard boundary is proprietary search, backlink, advertising, and competitor datasets, plus proprietary web index and data acquisition.

What does the Serpstat build prompt cover?

The prompt starts with this scope: Track a user-supplied keyword set, import competitor research into a local project, collect permitted search-result snapshots at low volume, and show trends without pretending to recreate a commercial web index. Full-product capabilities excluded from the comparison include: proprietary search, backlink, advertising, and competitor datasets; planet-scale crawl index; backlink graph. Follow the implementation plan and its prerequisites before expanding the build.

How do I use the prompt, AGENTS.md and agent skills?

Start with the Serpstat prerequisites and stack, then copy the prompt into your coding agent. Save the project rules as AGENTS.md in the project root. Linked skills are optional packages or source instructions for specific tasks; review their current contents and install only those matching the chosen stack. A skill does not supply API credentials or verify the finished app.

How long will this Serpstat project take?

The catalogue estimate is closest consolation build: one sitting for the limited scope. Setup, integration approvals, debugging, deployment and ongoing maintenance can add time. This is an estimate, not a delivery guarantee.

What would I give up by replacing Serpstat?

proprietary search, backlink, advertising, and competitor datasets; planet-scale crawl index; backlink graph; clickstream estimates; high-volume location-specific SERPs. People still pay for Serpstat because customers pay for a continuously refreshed web-scale dataset whose collection cost dwarfs the dashboard around it. The recurring cost buys proxy and API costs, crawl freshness, geolocation, anti-bot rules, keyword normalization, storage, and data QA, not just the visible interface.

What price is this guide comparing against?

The recorded Individual plan is $69/mo (monthly), checked 2026-07-31. Check the linked pricing source before buying. Building your own also has hosting, API and maintenance costs; the recorded amount is not a guaranteed saving.

What can I use instead of building Serpstat?

OpenSEO: Tracks keywords and stores competitor domain research locally; DataForSEO supplies the facts and charges by the spoonful. Check each option's license, hosting needs and feature limits.

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